cosmetics intersect with our lives in more ways than we think.


Hidden Beauty is a 10-part series dedicated to uncovering the stories behind memorable moments in makeup, hair and perfume, while taking a closer look at the role beauty has played in art, fashion, film, music and pop culture.

Created by Sarah Daniel, a former beauty editor at ELLE Canada and FASHION Magazine, each episode features a mix of interviews and personal stories that celebrate how these moments, along with our own beauty rituals and rites of passage, have helped to shape who we are—even if we don't always realize it.